SEO is an ongoing process, and your website’s SEO must be continued even after reaching top position in order to stay on top. Apart from that, Search Engines such as Google makes changes in search algorithms every now and then and various tweaks must be done in order to avoid negative impacts and make positive impact. The SEO strategy should also be updated regularly to adapt to industry trends, website content and user behavior. It’s important to monitor your website’s performance regularly and make adjustments to your SEO strategy as needed.